London, February 5, 2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.
Read MoreFairview, PA— 01/25/2021 — The Fan-Brand is proud to announce they have entered into a licensing agreement with the U.S. Army to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the U.S. Army’s official global brand extension licensing agency, brokered this agreement.
Read MoreLondon, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee.
Read MoreLondon, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.
Read MoreNew York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale
Read MoreLondon, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range.
Read MoreNew York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020.
Read MoreNew York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
Read MoreLondon, UK, October 10, 2020 - Lir and Baileys have teamed up for a new line of Christmas crackers. The deal was brokered by Diageo’s brand extension global licensing agency, Beanstalk.
Read MoreLondon, UK, September 14, 2020 – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts.
Read MoreLondon, UK, September 8, 2020 - Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.
Read MoreNew York, NY, September 4, 2020 – There’s more fun to be had this summer with The Captain! Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.
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