London, UK, October 10, 2020 - Lir and Baileys have teamed up for a new line of Christmas crackers. The deal was brokered by Diageo’s brand extension global licensing agency, Beanstalk.
Read MoreLondon, UK, September 14, 2020 – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts.
Read MoreLondon, UK, September 8, 2020 - Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.
Read MoreNew York, NY, September 4, 2020 – There’s more fun to be had this summer with The Captain! Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.
Read MoreLondon, UK, September 4, 2020 - U.K. cake manufacturer Finsbury Food Group has partnered with Diageo’s iconic Irish Cream brand Baileys to create a new range of cakes.
Read MoreNew York, NY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreNEW YORK, NY (July 6, 2020) – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over 7 million visits annually by art enthusiasts from around the world, has partnered with global brand extension licensing agency Beanstalk, to bring the Museum’s unparalleled collection and educational content to an even wider audience.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreNew York, NY, June 16, 2020 – Bush Brothers & Company, maker of BUSH'S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
Read MoreMay 15, 2020 - London UK - Finsbury and Diageo are extending their successful relationship, brokered by Beanstalk, by adding a Baileys Strawberries and Cream celebration cake to the range of treats already in market. The celebration cake follows biscuits and Easter eggs of the same flavour, as a new product for the summer months.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
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