New York, NY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreNEW YORK, NY (July 6, 2020) – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over 7 million visits annually by art enthusiasts from around the world, has partnered with global brand extension licensing agency Beanstalk, to bring the Museum’s unparalleled collection and educational content to an even wider audience.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreNew York, NY, June 16, 2020 – Bush Brothers & Company, maker of BUSH'S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
Read MoreMay 15, 2020 - London UK - Finsbury and Diageo are extending their successful relationship, brokered by Beanstalk, by adding a Baileys Strawberries and Cream celebration cake to the range of treats already in market. The celebration cake follows biscuits and Easter eggs of the same flavour, as a new product for the summer months.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
Read MoreCARLSBAD, Calif., April 23, 2020 – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
Read MoreNew York, NY, April 8, 2020 – The 2020 International Licensing Awards ballot has been finalized, featuring a star-studded list of nominees form all over the world vying for the industry’s most prestigious honor.
Read MoreLondon, UK, March 23, 2020 - Shortlist confirmed for the five prestigious awards in the Property category for June’s event. The finalists for the prestigious Property categories for this year’s Brand & Lifestyle Licensing Awards have been revealed.
Read MoreLondon, UK , March 19,2020 - Finalists named for the ten awards in the Product category as countdown begins to this year’s event. The finalists in the prestigious Product categories at the Brand & Lifestyle Licensing Awards have been confirmed.
Read MoreLondon, UK, February 27, 2020 - Retailer unveils new lines featuring Minecraft, Fortnite, PlayStation and Xbox. Primark continues to up its video games credentials, unveiling a new kids collection featuring key brands from the sector.
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