Posts in Press Releases
Beanstalk Drives Brand Presence at Brand Licensing Europe 2013

October 2013, London, U.K., - Leading global brand licensing agency and consultancy, Beanstalk, today unveiled the selection of new brands that have recently joined its prestigious client roster at Brand Licensing Europe. The announcement comes amidst news of major new license agreements secured by Beanstalk, as well as the launch of a new specialised digital division, Tinderbox.

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Beanstalk Promotes Lisa Reiner to Managing Director of Europe and Asia Pacific

October 10, 2013, London, U.K., – Leading global brand licensing agency and consultancy Beanstalk today announced that Lisa Reiner has been promoted to Managing Director of Europe and Asia Pacific. In her new role, Reiner will oversee all international operations, including business development and marketing, for Beanstalk and its newly launched digital division Tinderbox. She succeeds Ciarán Coyle, who is leaving Beanstalk to pursue another career opportunity in the United States.

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Chewits Licensing Programme Takes Off with Kimm & Miller and Hachette Partworks

September 12, 2013, London, U.K., – Leading confectionery company Cloetta, formerly known as Leaf UK, today announced Kimm & Miller and Hachette Partworks as its first two licensing partners for much loved British confectionery brand Chewits. The new agreements mark the kick-off of a strategic licensing programme, developed by Chewits’ exclusive brand licensing agency Beanstalk, and coincide with the brand showing double digit growth ahead of the chewy sweets category (Nielsen June 2013).

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The Hummingbird Bakery Flies Into General Retail With Beanstalk

August 29, 2013, London, U.K., – Authentic American-style baking brand, The Hummingbird Bakery, today announced its plans to extend into new product categories through licensing, working with leading global brand licensing agency, Beanstalk. Building on the company’s reputation as frontrunners of the UK cupcake and American-style bakery revolution, Beanstalk will be looking for best-in-class licensing partners across a range of food and non-food items including ice cream, chocolate, biscuits, cake decorations, syrups and flavoured teas as well as authentic American bakeware, kitchen textiles and kitchen appliances.

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Beanstalk Partners with Internationally Renowned Chef Wolfgang Puck

June 18, 2013, New York, NY., - Leading global brand licensing agency and consultancy, Beanstalk, has partnered with celebrity chef and restaurateur, Wolfgang Puck, to extend his brand into additional food, beverage and other complementary categories. Beanstalk will leverage Wolfgang Puck’s association with natural, artisanal and delicious food to bring product to the grocery aisle that uses high-quality, innovative and predominantly organic ingredients.

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La Tasca Tapas Bar and Restaurant Taps into General Retail Distribution with Beanstalk

June 17, 2013, London, U.K., – Authentic Spanish tapas bar and dining destination La Tasca today announced plans to extend the brand into mainstream retail distribution across the UK, working with leading global brand licensing agency Beanstalk. Starting with extension in key food categories inspired by head chef Antony Bennett’s most popular dishes, Beanstalk will also be looking for licensing partners for La Tasca in non-food classifications such as cookware, publishing and gift items.

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FENDER® and BEANSTALK Bring Rock-N-Roll Spirit to Europe

June 17 2013, London, U.K., – Iconic American music lifestyle brand, Fender, today announced plans to expand its licensing footprint in Europe, working with prominent global brand licensing agency, Beanstalk. Building on Fender’s iconic identity as pioneers of all things music, including the rock-n-roll revolution, Beanstalk will seek to secure agreements with best-in-class licensing partners to create high quality, music-centric products that reflect consumers’ passion for music and the Fender brand.

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The Jel Sert Company to Launch Chiquita™ Fruit Bites Under a License with Chiquita Brands

June 17, 2013, New York, NY., – Chiquita Brands and The Jel Sert Company have partnered in a licensing agreement to launch Chiquita Fruit Bites, a great tasting fruit snack. Chiquita is a market leader in the global distribution of bananas with one of the most recognized produce brands, offering nutritious, high-quality fresh and value-added food products. Jel Sert is a leading manufacturer of freezer bars, diet drinks, gelatins, puddings and frozen desserts.

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Wedding and Event Planner Mindy Weiss Joins Beanstalk’s Roster

June 14, 2013, New York, N.Y., – Beanstalk, a leading global brand licensing agency and consultancy, today announced a business partnership with wedding and entertaining expert, Mindy Weiss. As Mindy’s licensing agency of record, Beanstalk will leverage its resources to translate the unparalleled expertise and impeccable style of Mindy Weiss to launch a bridal program that offers couples exquisitely designed products at an unmatched value. Beanstalk will launch the program across multiple categories including bridal gowns, bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more.

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Beanstalk Launches New Digital Licensing Division, Tinderbox

June 12, 2013, New York, N.Y., – Beanstalk, a leading global brand licensing agency, today announced the official launch of Tinderbox, a new division dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox will operate as a division of Beanstalk, which has nearly three decades of experience in the licencing industry, and will be led by a dedicated team specializing in digital properties.

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