September 12, 2013, London, U.K., – Leading confectionery company Cloetta, formerly known as Leaf UK, today announced Kimm & Miller and Hachette Partworks as its first two licensing partners for much loved British confectionery brand Chewits. The new agreements mark the kick-off of a strategic licensing programme, developed by Chewits’ exclusive brand licensing agency Beanstalk, and coincide with the brand showing double digit growth ahead of the chewy sweets category (Nielsen June 2013).
Read MoreAugust 29, 2013, London, U.K., – Authentic American-style baking brand, The Hummingbird Bakery, today announced its plans to extend into new product categories through licensing, working with leading global brand licensing agency, Beanstalk. Building on the company’s reputation as frontrunners of the UK cupcake and American-style bakery revolution, Beanstalk will be looking for best-in-class licensing partners across a range of food and non-food items including ice cream, chocolate, biscuits, cake decorations, syrups and flavoured teas as well as authentic American bakeware, kitchen textiles and kitchen appliances.
Read MoreJuly 9, 2013, Knoxville, TN., – HGTV HOME was named Best Corporate Brand Program of the Year by the International Licensing Industry Merchandisers’ Association (LIMA) at the LIMA Awards Ceremony during Licensing Expo 2013 in Las Vegas last month.
Read MoreJune 18, 2013, New York, NY., - Leading global brand licensing agency and consultancy, Beanstalk, has partnered with celebrity chef and restaurateur, Wolfgang Puck, to extend his brand into additional food, beverage and other complementary categories. Beanstalk will leverage Wolfgang Puck’s association with natural, artisanal and delicious food to bring product to the grocery aisle that uses high-quality, innovative and predominantly organic ingredients.
Read MoreJune 17, 2013, London, U.K., – Authentic Spanish tapas bar and dining destination La Tasca today announced plans to extend the brand into mainstream retail distribution across the UK, working with leading global brand licensing agency Beanstalk. Starting with extension in key food categories inspired by head chef Antony Bennett’s most popular dishes, Beanstalk will also be looking for licensing partners for La Tasca in non-food classifications such as cookware, publishing and gift items.
Read MoreJune 17 2013, London, U.K., – Iconic American music lifestyle brand, Fender, today announced plans to expand its licensing footprint in Europe, working with prominent global brand licensing agency, Beanstalk. Building on Fender’s iconic identity as pioneers of all things music, including the rock-n-roll revolution, Beanstalk will seek to secure agreements with best-in-class licensing partners to create high quality, music-centric products that reflect consumers’ passion for music and the Fender brand.
Read MoreJune 17, 2013, New York, NY., – Chiquita Brands and The Jel Sert Company have partnered in a licensing agreement to launch Chiquita Fruit Bites, a great tasting fruit snack. Chiquita is a market leader in the global distribution of bananas with one of the most recognized produce brands, offering nutritious, high-quality fresh and value-added food products. Jel Sert is a leading manufacturer of freezer bars, diet drinks, gelatins, puddings and frozen desserts.
Read MoreJune 14, 2013, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, has been appointed as the exclusive licensing agency for prominent sweet treat making company, Wilton Enterprises, based in Woodridge, IL.
Read MoreJune 14, 2013, New York, N.Y., – Beanstalk, a leading global brand licensing agency and consultancy, today announced a business partnership with wedding and entertaining expert, Mindy Weiss. As Mindy’s licensing agency of record, Beanstalk will leverage its resources to translate the unparalleled expertise and impeccable style of Mindy Weiss to launch a bridal program that offers couples exquisitely designed products at an unmatched value. Beanstalk will launch the program across multiple categories including bridal gowns, bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more.
Read MoreJune 12, 2013, New York, N.Y., – Beanstalk, a leading global brand licensing agency, today announced the official launch of Tinderbox, a new division dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox will operate as a division of Beanstalk, which has nearly three decades of experience in the licencing industry, and will be led by a dedicated team specializing in digital properties.
Read MoreJune 11, 2013, New York, N.Y., – Beanstalk, a leading brand agency and consultancy, has announced plans to extend the signature restaurant group, Shula’s Steak Houses, LLLP through licensing. Beanstalk will leverage Shula’s high quality food, great service and exclusive SHULA CUT® to complementary food and beverage products including frozen meals, frozen potatoes, appetizers, soups, sauces, condiments, dry spice rubs and non-alcoholic drinks. Beanstalk will also continue to build upon Shula’s association with sports by extending into tailgating gear, including grills and grill accessories.
Read MoreMay 16, 2013, Boulder, CO., – THANASI Foods, LLC is pleased to announce yet another category first with its new BIGS® - OLD BAY® Catch of the Day Sunflower Seeds.
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