Posts in Press Releases
Beanstalk Promotes Allison Ames to President, North America

January 17, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the appointment of Allison Ames as President, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North American region, while also driving the development and execution of the agency’s strategic growth initiatives. As President, Ames will expand on her previous role as Senior Vice President, Brand Management by advancing the interests of Beanstalk’s client partners through innovation, driving profitability and identifying opportunities to create new revenue sources. Allison will continue to have oversight over Beanstalk’s Brand Management and Business Development and Marketing departments.

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Matthew Williamson Appoints Beanstalk as Licensing Agency

January 10, 2012, London, U.K.,  – Celebrated British fashion designer, Matthew Williamson, today announced that he has appointed Beanstalk, one of the world’s leading brand licensing agencies, to help develop his brand’s international licensing programme. Beanstalk will be working with Matthew Williamson to secure best-in-class licensing partners across a range of luxury lifestyle categories including fragrance, eyewear, footwear, luggage, homewares and childrenswear internationally.

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AT&T Joins With Concept 101 to Expand its Offering in the Consumer Electronics Category

January 5, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy today announced that its client, AT&T, has partnered with Concept 101 to launch AT&T branded consumer electronics and accessories in the North American market. The initial product line will debut at the Consumer Electronic Show (CES) and will be available at retail in 2012. AT&T will leverage Concept 101’s cutting edge design and manufacturing capabilities to launch a line of innovative AT&T branded electronics, including docking stations, headphones and accessories for Bluetooth devices and tablets.

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Outfit7’s Talking Tom and Entire Talking Friends Cast Jump Out of Mobile Screens and Onto Shelves, Expanding into Apparel, Home Décor, Collectibles and More

December 13, 2011, New York, NY., – Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile entertainment leader behind the blockbuster Talking Friends collection of apps, today announced with Beanstalk, a leading global brand licensing agency and consultancy, ten key licensing partnerships for the Talking Friends characters, which include Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe. The global licensing program will enable the popular animated characters to expand across multiple product categories including apparel and accessories, footwear, sleepwear, home décor, collectibles and plush toys. Additional products will debut in 2012, including back-to-school, social expression, and gift and novelty products.

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Beanstalk Links David Tutera with MZBerger & Company to Develop a Timepiece Collection for the Bride-to-Be for the 2011 Holiday Season

December 12, 2011, New York, NY., - Beanstalk, a leading global brand licensing agency and consultancy, today announced that its client David Tutera, a wedding, lifestyle and entertainment authority, has partnered with MZBerger & Company to develop a collection of elegant timepieces available exclusively at Sears. Debuting in time for the 2011 holiday season, the collection complements Mr. Tutera’s existing line of fine women’s jewelry in the Sears Modern Day Bride Collection.

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Electrolux Selects Nancy Bailey & Associates to Expand Licensing Program

October 25, 2011, Atlanta, GA.,  Nancy Bailey & Associates, a leading corporate brand licensing agency and division of Beanstalk, today announced that it has been selected by Electrolux Home Products, Inc. as the brand licensing agency of record for three of its household brands, Frigidaire, Kelvinator and Tappan in selected product categories. Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market. With more than 50 brands worldwide, Electrolux is recognized as an innovator in the appliance industry. Leveraging Electrolux’s success in both home and professional appliances, Nancy Bailey & Associates will be creating and executing brand licensing programs in an effort to extend each of the three brands into a range of product categories to include cookware, housewares, consumer kitchen electronics, barbecues, patio heaters, lighting and generators.

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Beanstalk Celebrates New Client Acquisitions in 2011

October 18-20, 2011, London Olympia, Booth D055.,  – This year at Brand Licensing Europe, leading brand licensing agency and consultancy, Beanstalk, celebrates significant new client signings in 2011, covering three key industry growth areas: Fashion, Food and Digital Entertainment. Ciarán Coyle, Beanstalk’s Managing Director, International says: “Beanstalk has had a fantastic year in terms of new client acquisitions. Our strategy to grow the entertainment division in digital properties has resulted in our representing two of the world’s leading digital properties and places Beanstalk firmly at the forefront of the digital entertainment revolution. In addition, we are proud to be working with some of the UK’s leading fashion brands, Aquascutum and Jaeger, and we are looking forward to helping these iconic brands develop their licensing programmes for the long-term. On the food side of our business, we welcome the addition of Chiquita to our client roster. We are confident that there are significant opportunities for Chiquita to answer market demand for new healthy food options incorporating Chiquita’s exotic fruits.”

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Beanstalk Selected as Exclusive Licensing Agency for MovieStarPlanet, ‘the Social Network for Tweens’

October 17, 2011, London, U.K., – Beanstalk, one of the world’s leading brand licensing agencies, today announced that it has been selected by MovieStarPlanet, the phenomenally successful digital tween property and one of the fastest growing online social platforms, to develop the property into a leading digital entertainment franchise. Since its launch in Denmark in 2009, MovieStarPlanet has undergone rapid expansion, with exceptional levels of market penetration across Europe including the United Kingdom, Sweden, Poland, Germany, France, Norway, The Netherlands and Finland. In August 2011, MovieStarPlanet launched in the U.S. and significantly beat forecasts in terms of site visits and user profile creation in its first month alone.

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Beanstalk Selected as Licensing Agency by Chiquita Brands, the World's Number One Consumer Preferred Banana Brand

London, 17 October 2011 – Leading international brand licensing agency and consultancy, Beanstalk, has been appointed by Chiquita Brands, a leading international marketer and distributor of high-quality fresh and value-added food products best known for the iconic Chiquita banana. Chiquita is the number one consumer preferred banana brand globally and has over 90% brand awareness in its key European markets. Beanstalk is tasked with developing the strategic licensing programme for Chiquita in quality food brand extensions across Europe and the Middle East. Nancy Bailey & Associates manages the Chiquita Licensing Program in the U.S. This is one of the first global assignments resulting from the merger of Nancy Bailey & Associates and Beanstalk in December 2010.

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The Kardashians Are Not Billionaires, Or Why Reporters Need Basic Math Skills

October 12, 2011, Forbes -

CLARE O'CONNOR - "Ok, Access Hollywood, E!, and co: I know you’re not business news outlets. And I don’t expect you to produce sophisticated breakdowns of celebrity earnings. However, it’s time for your reporters — and others, including a Pulitzer Prize-winner at Newsweek — to learn that it takes more than shilling some shoes or perfume with your name slapped across it to “join the billionaire’s club” or become a “ billion-dollar baby.” Jessica Simpson is nowhere near a billionaire. Neither are the Olsen twins, despite a cover story to the contrary, based on very old Forbes numbers that were misinterpreted. The most recent “billionaires”, according to the fashion and gossip press? The ubiquitous Kardashian clan (klan?). Their various collections and brand exercises rake in hundreds of millions, said Womens Wear Daily, prompting a slew of “OMG they’re gonna be billionaires!” coverage in the afore-mentioned outlets..." Michael Stone, CEO of Beanstalk, provides his point of view in the recent Forbes article. http://www.forbes.com/sites/clareoconnor/2011/10/12/the-kardashians-are-not-billionaires-or-why-reporters-need-basic-math-skills/

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