Every year, companies take a deep look at what will make their brand stand out. As a licensing and brand extension professional, I spend a lot of time thinking about what strategies and trends will resonate with consumers and build brand value. This year, there are five key trends that I believe smart marketers should tap into to strengthen their brands.
So, if your 2024 resolution is to amplify your brand, read on to learn about the trends you should be considering.
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Whether it's in the food, film or fashion space, there's a common trend among brands right now, and it doesn't look to be slowing down any time soon.
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To stand out, brands need to do the unexpected. They need to implement marketing activities that not only maintain engagement with current consumers but also introduce their brand to new audiences.
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8/3/2022
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