Brand Extension Licensing Agency, Beanstalk, Further Extends Its Global Reach into Latin America with Offices in Mexico and Brazil
New York, NY, December 15, 2021 — Beanstalk, a leading brand licensing agency known for developing some of the world’s most successful licensing programs, has further extended its global reach by establishing offices in Mexico City, Mexico, and Sao Paulo, Brazil, to directly service its global clients and the growing demand for corporate brands in the region.
In addition, Beanstalk has established a licensing team dedicated to servicing the Caribbean, Central American, Andean and Southern regions of Latin America. The agency is developing licensing programs in Latin America for several of the world’s most recognizable brands.
Companies are increasingly leveraging the benefits of the licensing model in Latin America to extend their brands into new product categories, services and experiences that support their overall brand and marketing goals. As corporate brand licensing continues to mature in the region, both global and local brands are seeking the support of licensing agencies with expertise in licensing nonentertainment brands, as well as the local expertise, relationships and cultural fluidity to ensure their brands are extended carefully and strategically to ensure success.
Beanstalk’s on-the-ground presence in Mexico and Brazil will provide direct, localized licensing expertise to assist clients in expanding their brands’ presence in the territory. The agency is also actively identifying opportunities for native Latin American brands that can benefit from utilizing licensing as part of their marketing strategies.
Allison Ames, president and CEO of Beanstalk, said “The culture at Beanstalk has always focused on empowering teams to identify trends and opportunities that keep the agency and our clients’ licensing programs at the forefront of the licensing industry. As Beanstalk approaches its 30th anniversary, we continue this tradition with the expansion of our on-the-ground presence in Latin America to service our clients and to capitalize on the growth of brand licensing in the region. According to Licensing International’s annual Global Licensing Survey, licensing in Latin America grew nearly 10% from 2018 to 2020, and despite the global pandemic, licensing in the region will continue to be a source of new opportunities for world-class brands.”
To learn more about Beanstalk’s services in Latin America contact LATAM@beanstalk.com or visit www.beanstalk.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group. About the
Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news