Bring The Taste of Guinness to The Kitchen
New York, NY – Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to your very own kitchen with The Official Guinness Cookbook, in a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk. The cookbook is now available online on Amazon.com.
Guinness is famous for bringing people together for good times over a couple of pints of its distinctive, award-winning beers, including its popular Guinness Draught Stout. Unique in its velvety finish and bold, rich flavor perfectly balanced between bitter and sweet, Guinness Draught Stout and the brewery’s other beers have long been used by home cooks as either the secret ingredient or the perfectly paired beverage to a variety of dishes and drinks. Now this reputation for excellence in cooking is going from under the radar to official with The Official Guinness Cookbook.
From savory braised short ribs to traditional Irish soda bread to decadent cheesecake brownies, this comprehensive book includes over seventy recipes for dishes that feature or pair with the stouts, ales, and lagers of the Guinness breweries, including several recipes from the Dublin Guinness Storehouse and the Open Gate Brewery in Baltimore, Maryland. The beers featured in the book include the classic Guinness Draught, crisp Extra Stout, bittersweet Foreign Extra Stout, citrusy Baltimore Blonde, and more.
A true celebration of a class of beers that have won fans and enthusiasts across the world, The Official Guinness Cookbook also includes short excerpts and images from the brewery’s storied history. Featuring delectable food photography, The Official Guinness Cookbook is the perfect gift for Guinness lovers, home cooks, and anyone who longs to bring the taste of their favorite Irish pub home.
About Guinness
GUINNESS was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of GUINNESS enjoyed every day around the world. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate, Dublin. www.GUINNESS.com
About Insight Editions
Celebrated for its deep dedication to quality, Insight Editions is a bestselling publisher of books and collectibles that push the boundaries of creativity, design, and production. Through its licensed publishing program, Insight Editions produces unique books and products that provide meaningful ways to engage with characters and stories. Insight Editions’ award-winning art and photography titles celebrate the artistry and history of a wide range of subjects, from rock to film to nature conservation. Insight Editions’ New York Times bestsellers include Bowie: Stardust, Rayguns & Moonage Daydreams, Henry Winkler’s I’ve Never Met an Idiot on the River, and Radhanath Swami’s The Journey Within. Recent national bestsellers include Friends: The Official Cookbook, Harry Potter: Knitting Magic, and The Elder Scrolls: The Official Cookbook. Insight Editions manifests its dedication to sustainability and conservation through publishing partnerships with organizations such as Jane Goodall Institute, The National Parks Association, Mission Blue, and Roots of Peace.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.