Posts tagged corporate licensing
Forbes: Legal Beef: Benihana In A Licensing Battle Over The 'Beni Burger'

May 1, 2017 | By Oliver Herzfeld It all started with an unauthorized hamburger. Well, actually, it all started in 1964 when Hiroaki “Rocky” Aoki opened a chain of iconic Benihana restaurants. The restaurants feature teppanyaki cooking, a dinner entertainment style of cuisine where chefs theatrically prepare meals at an iron griddle located tableside. Sometime after Aoki’s death in 2008, his family sold Benihana Inc. (BI) to an investment firm. 

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Thought LeadershipBeanstalk BeanstalkBenihana, Oliver Herzfeld, Beni Burger, corporate licensing, Beanstalk, Beanstalk Licensing Agency, RCO Licensing, Bryan Graham, Hiraoki Aoki, Rocky Aoki
Forbes: How To Establish A World-Class Corporate Brand Licensing Program

By Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

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Thought LeadershipBeanstalk Beanstalkcorporate licensing, how to, licensing programs, establishing licensing programs, Oliver Herzfeld, Forbes, Trademark Licensing, Trademark Licensors, trademark law, consumer permission, brand awareness