Posts in Press Releases
THE BEANSTALK GROUP EXTENDS REACH TO ASIA, OPENS OFFICE IN HONG KONG

February 17, 2009, New York, NY., and Hong Kong., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced the opening of an office in Hong Kong to extend its impressive client roster of corporate brands into the Asian marketplace, beginning with clients such as Ford, Jaguar, Land Rover, Samsonite and Vespa, among others. Beanstalk Hong Kong will be under the direction of Josephine Law, an expert in licensing throughout Asia. Beanstalk is a part of Omnicom Group Inc.’s Diversified Agency Services (NYSE: OMC).

“Since its inception, Beanstalk has organically grown at pace with our clients’ needs, continually providing them with the necessary resources, expertise, innovation and global reach required to execute groundbreaking licensing programs. Today, with nearly three decades of experience in licensing and brand development throughout the world, we are uniquely prepared to enter the Asian marketplace on behalf of some of our most successful client brands,” said Michael Stone, President and CEO of The Beanstalk Group. “We look forward to servicing our clients in this emerging and exciting retail landscape and assisting them in growing their brand reach and appeal with entirely new audiences.”

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Press ReleasesBeanstalk BeanstalkHong Kong, Beanstalk Licensing Agency, Brand extension
Queen of Luxury Lingerie Janet Reger Joins Beanstalk Portfolio

February 4, 2009, London, U.K., — Janet Reger, the first name in designer lingerie, today announced that it has selected The Beanstalk Group, one of the world’s leading brand licensing agencies, to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear. As the ultimate expression of seductive glamour, Janet Reger has redefined sexy designer lingerie for over 40 years. Janet Reger lingerie is the definitive romantic gift, a byword for elegance, femininity and fantasy. Fine craftsmanship and luxurious fabrics combined with fresh innovative design are the continuing signature of the Janet Reger brand, and provide an inspiring platform upon which to extend into other luxury lifestyle categories.

Aliza Reger, CEO of Janet Reger, said, “We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas. The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets.”

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Press ReleasesBeanstalk BeanstalkJanet Reger, Beanstalk Licensing Agency, Brand extension
HGTV Jumps from the TV Screen into Your Home

January 20, 2009, Knoxville, TN., and New York, NY., — HGTV, the country’s leading home and lifestyle television network, announced today that it has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009. Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV's on-air experts and personalities.

“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” said Ron Feinbaum, executive vice president, business development, Scripps Networks. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”

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Press ReleasesBeanstalk BeanstalkHGTV, Beanstalk Licensing Agency, Brand extension