Cultural Tensions: Cultural Intelligence Issue 3, Volume 2

Gen Z is the digitally native generation. But… Gen Z is also leaning into analog pleasures from the pre-internet days such as digital cameras, vinyl records and flip phones.

Consumers are more health-conscious than ever. But… overly indulgent menu items continue to generate hype and consumer interest.

The economy is in flux and consumers are tightening their spends. But… luxury brands are finding creative new ways to connect with younger consumers and seeing unprecedented growth and engagement.

What do these conflicting statements have in common? They are all true!

This Cultural Intelligence issue takes a look at a group of cultural tensions… two seemingly conflicting statements that occupy separate sides of the same line and reinforce one of our favorite sayings…

Both things can be true.

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