Beanstalk Extends Partnership with Cath Kidston Into The U.S.
Beanstalk Announces Expansion of Licensing Representation Agreement with Cath Kidston to Grow the Joyful British Brand into Additional Territories
NEW YORK, NY (December 8, 2022) – Building on its initial partnership in Europe, Beanstalk has expanded its exclusive licensing representation agreement with Cath Kidston, the joyful British brand with prints that spark memories and inspire everyday optimism, to extend the brand into the U.S market.
The Cath Kidston brand is entwined with British culture. Taking classic items and reimagining them with a smile, the brand creates timeless products to be used, worn and loved for many years. Their hand-drawn prints, a playful twist on British classics, use the brand’s heritage to reflect, but also look forward into a bright and sustainable future.
Cath Kidston has seen great demand for the quintessentially British brand in the U.S. Recent collaborations and limited-edition ranges, such as the Jubilee range launched to celebrate the Queen’s Platinum Jubilee, Cath Kidston x Great British Bake Off, and this seasons’ Christmas range all achieved record demand with American customers.
Melinda Paraie, CEO of Cath Kidston, said, “Cath Kidston’s wonderful rich British heritage has always been much loved and admired by the American customer, and we are thrilled with the strategic licensing partnership that furthers our goal to reach many more customers through new categories and markets, particularly in the U.S., which is a key part of our long-term growth plan.”
Since first partnering with Cath Kidston in January of 2022, Beanstalk has already brokered a number of exciting licensing agreements for the European market in categories including home, fashion, accessories and gifting. This growing number of licensees includes Moonpig, with an assortment of flower bouquets inspired by Cath Kidston prints, and Gola, who recently partnered with the brand to bring its beautiful hand-painted prints to footwear. Beanstalk will look to expand Cath Kidston’s consumer product offering in these categories and more with new partnerships in the U.S.
“We are pleased to be growing our strong partnership with Cath Kidston,” said Louise French, Senior Vice President of Business Development and Operations at Beanstalk. “We have had an incredible response to the brand in Europe, and the program here has built a strong collection of licensees. We look forward to replicating this success in the U.S. to bring one of Britain’s best-loved brands to consumers in this market.”
About Cath Kidston
Cath Kidston is a British lifestyle brand, founded in 1993 by the eponymous Cath Kidston. The brand taps into a playful, nostalgic feeling through its distinctive print narrative and meaningful products. A celebration of craft and heritage, the designs are imagined and painted in London and the products, including bags, accessories, homewares, fashion and kidswear, are distributed globally. Our mission is to inspire customers with everyday joy. www.cathkidston.com
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, cultural intelligence, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.