Beanstalk Announces Representation Of The Ritz Paris Brand For Global Licensing
Leading global licensing agency to develop lifestyle program for one of the world’s most prestigious luxury brands
Beanstalk, the leading global brand extension licensing agency, has been appointed to represent the iconic Ritz Paris brand. As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand.
Ritz Paris stands for ultimate luxury. Ever since the creation of the eponymous hotel by the legendary César Ritz more than 125 years ago, “Ritz” has been a byword for elegance, glamour and opulence in the minds of millions around the world.
The Ritz lifestyle has been embraced by artists, trendsetters and other luminaries throughout the ages, and the brand’s historical links with the worlds of art, cinema, fashion, literature and music are woven deeply in its DNA.
Beanstalk will leverage its expertise in brand extension to develop a curated collection of lifestyle products that echo the unparalleled legacy and embody the spirit of Ritz Paris. The licensing program will invite consumers around the world to enter the Ritz universe and experience the pinnacle of French luxury through a broad range of products across categories including home décor, furnishings, apparel, accessories, fragrance, and more.
“We are delighted to partner with a premier global brand extension agency and a team that understands our truly unique brand proposition and rich heritage,” said Elodie Roux, Brand & Marketing Director of Ritz Group. “We are convinced we have found the right team to help us further expand the Ritz universe and we look forward to seeing the exciting future that lies ahead of us unfold.”
“We are thrilled to partner with Ritz Paris, a brand with global resonance that epitomizes luxury and elegance,” said Allison Ames, President and CEO of Beanstalk. “As one of the world’s most revered brands, we believe there is significant potential to distill the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives. We look forward to carefully extending the brand’s reach with partnerships that celebrate its storied past and reflect the luxury and sophistication for which Ritz Paris is renowned.”
About Ritz Paris
Ritz Paris is a luxury brand that has lived in the dreams and aspirations of all since the creation of its legendary hotel in 1898 and invites customers to step into its world of ultimate luxury and French refinement.