Thomas’ and WK Kellogg Co Announce New Collaboration with Launch of Froot Loops Mini Bagels
Two iconic brands join forces to offer limited-edition Mini Bagel flavor just in time for back-to-school season
Breakfast just got even sweeter! Today, Thomas'® Breads, the top seller of grocery store English Muffins and bagels in the U.S., announced a collaboration with WK Kellogg Co to combine the delicious bursts of fruity flavor in Kellogg’s® Froot Loops® cereal with snack-sized, fan-favorite Thomas’ Mini Bagels in NEW Thomas’ Froot Loops® Mini Bagels. The limited-time collaboration from the two breakfast giants will be available at major retailers nationwide through Oct. 10.
Fans who have faced the daily struggle of deciding between cereal and bagels can finally rejoice as two of breakfast’s icons come together in this delicious new mashup. Thomas’ Froot Loops Mini Bagels are a fun and delicious breakfast option that are pre-sliced for convenience and a great on-the-go option packed with the sweet crunchiness of Froot Loops cereal flavor and the savory goodness of Thomas’ bagels, offering a delicious and exciting experience for adults and kids alike.
“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” said Jinder Bhogal, Senior Brand Manager for Thomas’. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can’t wait for fans of both Thomas’ and Froot Loops to fall in love with our new Mini Bagel offering!”
"Breakfast is a treasured occasion that our brands were built on and we're thrilled to partner with Thomas' to bring this exciting innovation to the space," said Ryan Versfeld, Director of Brand Marketing at WK Kellogg Co. "By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors."
Fans can pick up a bag of Thomas’ Froot Loops Mini Bagels at retailers nationwide – including Walmart and Kroger – for a suggested retail price of $5.49.
Thomas' dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create the famous Nooks & Crannies English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings. Today, Thomas' sells the #1 English Muffin and #1 grocery bagel in the U.S. For a full list of Thomas' products and where to buy them, please visit www.ThomasBreads.com.
This partnership was brokered by Beanstalk, WK Kellogg Co’s exclusive licensing agency for food and beverage, and Brand Central, Bimbo Bakeries USA’s licensing agency.