Internationally Renowned Pop Artist Romero Britto Appoints Beanstalk As Brand Extension Agency
June 1, 2015, New York, NY., – Leading global brand extension agency Beanstalk has signed internationally renowned pop artist Romero Britto for representation. Capturing Britto’s iconic visual style and universal themes of love, happiness, and hope, Beanstalk will strategically extend the brand in North America and Europe and will also work with existing licensees to develop and launch additional branded products. Romero Britto uses vibrant colors and bold patterns in his works as a visual language of hope and happiness, reflecting his optimistic faith in the world around him. From canvas and sculptures to installations and public works, Britto’s art is known all over the world. Today, he is represented in galleries, museums, and retailers across five continents in over 100 countries.
To extend Britto’s reach as an optimistic, playful, and imaginative lifestyle brand that embodies the enlightened spirit of its founder, Romero Britto, Beanstalk will seek best-in-class partners across a variety of categories, including apparel and accessories, home furnishings and décor, housewares, toys and games, consumer electronics accessories, and stationery, among others. Beanstalk will also explore co-branded partnerships and retailer exclusives for Britto.
“My mission is to share happiness and hope with everyone around the world, and my vision is to make art accessible to everyone,” said Romero Britto. “By translating my aesthetic to additional consumer products, more people will be able to experience the joy for life that I strive to express in my creations.”
“Romero Britto’s works are bold and vibrant, and his unique fusion of Cubism and pop art exudes feelings of optimism, happiness, and hope,” said Allison Ames, President of Beanstalk. “We are honored to be working with him and look forward to finding wonderful partners that will properly and artfully translate Britto’s iconic style to beautiful and happy products around the world.”
About Romero Britto
Brazilian-born and Miami-made, Romero Britto is an internationally renowned pop artist who uses vibrant color, playful themes and hard-edged compositions to capture the attention of both youthful spirits and educated art collectors.
With an iconic style described by The New York Times as, “[exuding] warmth, optimism and love,” Britto’s unique talent, unshakable resolve and belief in his art have granted him a significant presence in the United States, Europe, South America and Asia. The artist’s pop sensibility has lent itself to collaborations with far-reaching brands such as Audi, Bentley, Coca-Cola, Disney, Evian, Hublot, Mattel, and Technomarine, to name a few.
Britto is an activist for charities worldwide, and most importantly, an artist who believes "art is too important not to share." He serves as a benefactor for more than 250 not-for-profit organizations, committing time, resources and art as an agent of positive change. Britto’s work evokes happiness and hope using a visual language all its own that is relatable to all.
About Beanstalk
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.