Iconic American Brand, got milk?, Expands its Licensing Program

November 12, 2014, New York, NY., - Today, got milk? is pleased to announce the expansion of its licensing program with the U.S. launch of branded packaged snacks manufactured by licensee, Got Snacks?, as well as the addition of two new partners, Melville Candy Company and Diversified Flavor. As the exclusive licensing agency for got milk?, Beanstalk secured the food-based brand extensions with all three partners. Following a soft launch of got milk? granola and granola bars at Sam’s Clubs in Puerto Rico in September 2014, Got Snacks? will introduce a broader offering of branded packaged snacks at major retailers across the United States in early 2015 that includes cookies, biscuits, wafers, ready-to-eat cereals, and cereal bars.

Rounding out the got milk? experience, Melville Candy Company launched hot cocoa spoons at Walmart stores on November 1. These wooden, chocolate-coated spoons will make a rich, inviting cup of hot cocoa when combined with a mug of warmed milk, creating a more convenient and fun way to make hot cocoa.

Also launching in 2015 by Diversified Flavor will be got milk? drinking straws and milk infusers. These all-natural drinking straws contain edible, dissolving beads that transform milk into different flavors. got milk?’s all-natural milk infusers, flavored powders, and flavor-enhancing drops and syrups mix with milk to instantly create a flavor filled drinking experience for kids and adults.

“We are delighted to partner with Melville Candy and Diversified Flavor as we continue to expand the iconic got milk? trademark through related food products,” said W. Stephen James, Executive Director of the California Milk Processor Board. “These two new licensees will join Got Snacks? as leading food and beverage companies committed to developing delicious and innovative products for consumers to enjoy with milk.”

“Got Snacks?, Melville Candy Company, and Diversified Flavor are all experts in the food and beverage industries and are able to effectively bring to life got milk?’s mission of increasing fluid milk consumption in innovative and fun ways,” said Allison Ames, President of Beanstalk. “With the introduction of these new products, the got milk? brand continues to transcend beyond its wildly successful advertising campaign to more fully engage with families across the United States.”

About The California Milk Processor Board

The California Milk Processor Board (CMPB) was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish-language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

About Got Snacks?

Based in New York City, Got Snacks? is a marketing and distribution company with a focus on developing a complete assortment of baked packaged goods including chocolate chip cookies, cream-filled cookies and snack foods. The company has manufacturing resources throughout the globe, including the United States, Canada, the European Union and India. Got Snacks? has established marketing and distribution partnerships with major retailers throughout North and South America, and has over one million square feet of distribution facilities in these markets.

About Diversified Flavor

Diversified Flavor, a subsidiary of Diversified Consumer Goods, is the innovator behind the popular got milk? flavoring products. Since launching in 2010, got milk? Flavored Milk Straws have inspired people of all ages to consume more than 500 million glasses of milk. Based in Bloomington, Minnesota, Diversified Flavor’s mission is to make drinking milk fun, convenient and flavorful. Its full line of milk-enhancing products includes syrups, powders and concentrates that are manufactured in the U.S.A. and 100 percent natural. For more information, visit DiversifiedFlavor.com.

About Melville Candy Company

Melville Candy Company is a 35 year old family owned and operated business. The company creates gourmet, custom-shaped lollipops using the same formula which was first used over 75 years ago. In addition to lollipops, Melville has carved a niche in the confectionary market for tea and coffee drinkers with a variety of honey and chocolate spoons. Each item produced in Melville Candy Company’s Massachusetts-based factory is handmade, packed and inspected before shipping, which maintains the company’s best-in-class standards for quality and control. For more information, visit melvillecandycompany.com.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance.  Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.