June 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.
Read MoreFebruary 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.
Read MoreNew York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand. Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.
Read MoreJuly 25, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
The Ivanka Trump fashion line of clothing and accessories is an entirely licensed line of products that lived by the sword and now, apparently, has died by the sword.
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