London, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
Read MoreApril 14, 2021, By: Todd Kaufman, VP of Business Development - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
Read MoreRomeoville, Illinois. April 12, 2021 – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products.
Read MoreNew York, NY , April 7, 2021 – Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.
Read MoreApril 1, 2021, By: Arianna Marks, Associate General Counsel
Recently, Lil Nas X of “Old Town Road” fame released a new song and music video combining themes of satanic messaging and sexuality. As part of Lil Nas X’s campaign surrounding the song release, the artist partnered with a design studio called MSCHF Product Studio, Inc. (MSCHF). MSCHF and Lil Nas X collaborated to create 666 pairs of customized Nike Air Max 97 sneakers that contain drops of human blood in the sole of the shoe and feature a pentagram pendant. This comes after Lil Nas X released his new music video where he dances with the devil (incarnate) in a seductive manner.
Read MoreNew York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.
Read MoreLondon, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
Read MoreWINSTON-SALEM, NC, February 10, 2021 – HanesBrands today announced an agreement with The Ohio State University to serve as one of the University’s primary licensees for select fan apparel products. Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men’s, women’s, youth and infant/toddler fan apparel across the mass, mid-tier, and campus retail channels.
Read MoreLondon, February 5, 2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.
Read MoreFebruary, 28, 2021: By: Todd Kaufman, VP of Business Development
If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.
Read MoreFairview, PA— 01/25/2021 — The Fan-Brand is proud to announce they have entered into a licensing agreement with the U.S. Army to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the U.S. Army’s official global brand extension licensing agency, brokered this agreement.
Read MoreJanuary 13, 2021 : By: Allison Ames, President and CEO of Beanstalk
2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.
Read More
