September 16, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Brand equity is created over a period of time. The brands that have the strongest staying power have equities that have withstood the test of time. But strong equities, with staying power, don’t emerge overnight. Frequently, the equities of the brand are embedded in the founder’s vision.
Read MoreLondon, UK, September 14, 2020 – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts.
Read MoreLondon, UK, September 8, 2020 - Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.
Read MoreNew York, NY, September 4, 2020 – There’s more fun to be had this summer with The Captain! Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.
Read MoreLondon, UK, September 4, 2020 - U.K. cake manufacturer Finsbury Food Group has partnered with Diageo’s iconic Irish Cream brand Baileys to create a new range of cakes.
Read MoreAugust 24, 2020. - That “Friends” reunion show may be off the table due to coronavirus, but when it comes to merchandise, it seems the '90s comedy is always “there for you.”
Read MoreNew York, NY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreLondon, UK, August 5, 2020 - Source catches up with head of Tinderbox, Dave Tovey to find out how further growth is being planned as thousands of people discover gaming in lockdown.
Read MoreAugust 3, 2020 - In late May, as Black Lives Matter protests roiled the nation, executives at one financial services conglomerate went from calling the killing of George Floyd "terrible events" to condemning it as a murder within one week. Then, in a series of virtual town halls that featured Black executives sharing their personal experiences, the firm's top leaders pledged to fight against systemic racism.
Read MoreNEW YORK, NY (July 6, 2020) – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over 7 million visits annually by art enthusiasts from around the world, has partnered with global brand extension licensing agency Beanstalk, to bring the Museum’s unparalleled collection and educational content to an even wider audience.
Read MoreJune 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
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