The Devil is in the Details

April 1, 2021, By: Arianna Marks, Associate General Counsel

Recently, Lil Nas X of “Old Town Road” fame released a new song and music video combining themes of satanic messaging and sexuality. As part of Lil Nas X’s campaign surrounding the song release, the artist partnered with a design studio called MSCHF Product Studio, Inc. (MSCHF). MSCHF and Lil Nas X collaborated to create 666 pairs of customized Nike Air Max 97 sneakers that contain drops of human blood in the sole of the shoe and feature a pentagram pendant. This comes after Lil Nas X released his new music video where he dances with the devil (incarnate) in a seductive manner.

Things Are Looking Up: Ten Trends for 2021

February, 28, 2021: By: Todd Kaufman, VP of Business Development

If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.

Lesson Learned from the Pandemic: Innovate to Survive

January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk

2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.

My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors

November 12, 2020: By: Todd Kaufman, VP of Business Development

Seven months into the pandemic, what has changed? Pretty much everything! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. In that process, we have learned how resilient and adaptable we can truly be. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands.

The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times

November 11, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk As everybody knows, the world has become a different place in 2020. We are living, consuming and thinking differently in fundamental ways. Consumers have reacted by decidedly changing their purchasing habits and their attitudes towards brands.

The Power of Licensing #15: Brand Equity - - History Matters

September 16, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Brand equity is created over a period of time. The brands that have the strongest staying power have equities that have withstood the test of time. But strong equities, with staying power, don’t emerge overnight. Frequently, the equities of the brand are embedded in the founder’s vision.

PR and communications experts reveal how companies can level up their internal comms to keep employees happy and engaged

August 3, 2020 - In late May, as Black Lives Matter protests roiled the nation, executives at one financial services conglomerate went from calling the killing of George Floyd "terrible events" to condemning it as a murder within one week. Then, in a series of virtual town halls that featured Black executives sharing their personal experiences, the firm's top leaders pledged to fight against systemic racism.

The Power of Licensing #14: Farewell Aunt Jemima And Uncle Ben—Brand Symbols Are Falling

June 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.

The Power of Licensing #13: Will Consumers Remember Tomorrow How Brands Act Today?

May 7, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Recent research reveals that how brands act today, during the pandemic, will have an effect on consumer loyalty and purchasing behavior when we are in a post-pandemic world. Yet there is an opposing viewpoint: the market has a short memory and actions by brands today won’t make a difference tomorrow. But brands matter and the coronavirus pandemic is revealing just how strong brand equity really is. Who ever thought that finding a 12-pack of Charmin or a six-pack of Bounty at the local supermarket would feel like winning the lottery?

The Power of Licensing #12: HOW WILL SMART CONSUMER PRODUCT COMPANIES MANAGE SUSTAINABILITY RISK, AND OPPORTUNITY, WHEN IT COMES TO THEIR LICENSEES?

February 9, 2020 | By: Michael Stone, Chairman and Co-founder of Beanstalk

For years, companies, including consumer products enterprises, paid little more than lip service to sustainability issues (with some notable exceptions). Today, that’s changing, at a reasonably fast clip. Giant companies have set themselves ambitious targets to cut carbon emissions, reduce water usage and recycle plastics and other materials.

Why Celebrity Legends Can Breathe New Life Into Brands

February 24, 2020 | By: Martin Cribbs, VP of Icon Representation

Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons. Marilyn Monroe Late icons like actress Marilyn Monroe can breathe new life into brands. Courtesy Douglas Kirkland

Resurrecting Brands From The Dead

January 31, 2020 | By Michael Stone, Chairman and Co-founder of Beanstalk-

We can all recall brands that faded away and disappeared from the marketplace – brands we trusted, were emotionally attached to: Oldsmobile, Amoco, Blockbuster, Woolworth’s, among others.

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