Posts in Thought Leadership
The power of licensing #11: Can Harry and Meghan Use Licensing To Build A Billion Dollar Brand?

January 23, 2020 | By Michael Stone, Chairman and Co-founder of Beanstalk

Right now, Harry and Meghan are probably the world’s most bankable couple. Speculation is rife that they could become a billion dollar brand. Young, glamorous, aspirational, determined to do things in their own way—the British prince and his American TV star wife are celebrity A-Listers with enormous popular appeal. The question is: can they find a route to financing their new life without demeaning themselves or the Royal family with inappropriate or crass product partnerships?

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Thought Leadership, The Power of LicensingBeanstalk BeanstalkCelebrity Licensing, Harry and Meghan, Sussex Royal, Royal Family, Licensing, Michael Stone, The Power of Licensing, TPOL, Forbes, Thought Leadership
Cannabis and the Branding Challenge: It’s Not Just About Legalization, It’s About Normalization

October 29, 2019 | By: Allison Ames, President and CEO of Beanstalk

There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.

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Thought LeadershipBeanstalk BeanstalkThought Leadership, Cannabis, Allison Ames, CBD, Hemp, Advertising Week
Licensing Expo 2019: Five Trends Ahead for the Licensing Industry

June 28, 2019 | By: Allison Ames, President & CEO of Beanstalk

Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.

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Thought LeadershipBeanstalk BeanstalkAllison Ames, Thought Leadership, Licensing Expo 2019, Trends, eSports, Cannabis, Foodie, Experiential Marketing, Experiences, Licensing Expo 2019 Trends, 2020
PRIDE & Harvey Milk

June 26, 2019 | By: Martin Cribbs, VP of Icon Representation

For me, PRIDE Month brings to mind Harvey Milk and his increasingly meaningful legacy. Milk’s message, that fearlessness was the key to personal freedom, inspired hope in a segment of the population that had no confidence their voices would be heard or respected. 

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Thought LeadershipBeanstalk BeanstalkPride Month, PRIDE, LGBTQ, Martin Cribbs, Harvey Milk, Influencers, Gay Community, Icon Representation
Celebrity Licensing Guide For Retail

April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.

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Thought LeadershipBeanstalk BeanstalkMichael Stone, Celebrity Licensing, Drew Barrymore, Marykate and Ashley, Retail, Licensing Programs, thought leadership
Wellness Is Not A Nice-To-Have, It’s A Must-Have

April 3, 2019 | By: Allison Ames, President & CEO, Beanstalk

We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.

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Thought LeadershipBeanstalk BeanstalkAllison Ames, Wellness, Trends, Health, Brands, Healthnista, Though Leadership