March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
Read MoreFebruary 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.
Read MoreNew York, NY, January 24, 2019 | By: Martin Cribbs
Most celebrities aren't brands. Legendary icons are. In this month’s Proust Questionnaire for Personality Brands, we're focusing on Mahatma Gandhi this month. Martin Cribbs, Vice President of Icon Representation at Beanstalk, discusses representing the Mahatma Gandhi estate and his legacy today.
Read MoreNew York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk
We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands
Read MoreNew York, NY, January 14, 2019 | By: Oliver Herzfeld
The publisher of the popular Choose Your Own Adventure series of books, Choosco LLC, has commenced a lawsuit against Netflix. Essentially, Choosco claims Netflix’s new film "Black Mirror: Bandersnatch" infringes several of Choosco’s trademarks that include the words "Choose Your Own Adventure".
Read MoreNew York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities
Read MoreNew York, NY, December 3, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. Coinciding with this month’s release of the feature film Stan & Ollie, we’re focusing on the famous and beloved comedic duo Laurel & Hardy.
Read MoreNew York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation. Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.
Read MoreJuly 27, 2018 | By: Allison Ames, President & CEO, Beanstalk
Of course, the desire to travel and see the world is nothing new. But changes in our needs, tastes and habits are fueling disruption in a space that is driven by consumer behavior.
Read MoreIn a famous episode of HBO’s hit series Entourage, the main character Vincent Chase goes from talent agency to talent agency, with each firm promising to make him a “brand.” Unbeknownst to each agency Chase visits, every pitch is presented as an original, brilliant, never-been-done-before idea.
Read MoreThe U.S. Court of Appeals for the Ninth Circuit recently upheld the district court's decision finding Robin Thicke’s and Pharrell Williams’ chart-topping 2013 hit "Blurred Lines" infringed the copyright on Marvin Gaye's song "Got To Give It Up." The Ninth Circuit also upheld the district court’s award of more than $3 million in actual damages, $5 million in infringer’s profits and a continuing royalty of 50% of future songwriter and publishing revenues generated from the song.
Read MoreWhen trademark licensors grant a licensee exclusive rights to manufacture and sell licensed products, they often reserve the right to engage in negotiations with one or more potential replacement licensees during a certain period of time before the conclusion of the exclusive license agreement.
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