Consumers are both embracing technology and leaning into analog pleasures. They are buying new while embracing old. They are grounded but exploring. Whether watching a deceased legend perform a “live” concert in the metaverse, or shunning social media filled Androids in favor of flip phones, our lives are moving in one direction: forward.

Brands, retailers and consumers are evolving to adjust to post-pandemic life in the wake of economic turmoil, while the three largest generations wield unprecedented spending power and influence.

Click here to read about 10 trends that have us excited about the changes to come in 2023.