Six Star Pro Nutrition® and Kellogg’s® have partnered to create the ultimate athlete’s dream: Frosted FlakesTM and Froot LoopsTM flavored SIX STAR® 100% Whey Protein Plus, coming this August to Walmart®, other leading retailers near you, and on the web at www.sixstarpro.com. The deal was brokered by Beanstalk, Kellogg’s® global exclusive licensing agency for food and beverage.

“We are pumped to bring Frosted FlakesTM and Froot LoopsTM flavored SIX STAR® protein powders into consumers’ shakers,” said Delmarys Garcia, Director, Brand Management at Beanstalk. “This epic collaboration is timely as people continue to seek added protein without sacrificing taste. We’re proud of the teamwork involved in bringing these flavorful products to life and we can’t wait to share them with the fans.”

This game-changing partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein, but also will leverage the beloved Tony the TigerTM and Toucan SamTM characters.

“At Kellogg’s® we envision a good and just world where people are not just fed but fulfilled,” said David Lee, Senior Director of Global Licensing & Culture. “Our brand collaboration with best-selling sports nutrition brand SIX STAR® supports that vision with iconic brands like Frosted Flakes ® and Froot Loops ® bringing balanced breakfasts and new, innovative high-performance protein powders for busy families and sports lifestyles.”

With 30 grams of protein, 6.7 grams of BCAAs, and only 2 grams of sugar per serving, SIX STAR® and Kellogg’s® will set athletes up for success with a product that Tastes Like Victory and has all the essential ingredients needed for every big win in life — on and off the field.

“The consumer drives us at Iovate, so we’re always eager to create memorable experiences while showcasing the innovation our company is known for,” said Tim Toll, Chief Executive Officer at Iovate Health Sciences International Inc., the makers of SIX STAR® branded products. “This synergistic partnership with Kellogg’s® will allow us to continue championing delicious, affordable, and accessible nutrition to athletes of all ages — high school, college, even professionals, and their families. We are thrilled to bring two iconic cereal flavors – Frosted FlakesTM and Froot LoopsTM — into the world of sports nutrition.”

Beanstalk plans to continue growing Kellogg’s licensed food and beverage program across its portfolio of iconic and beloved brands. Categories available in the US include baking mixes and doughs, baked goods, breads, frozen desserts, and more.