London UK, 02/05/2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.

Following the global launch of the fourth generation Xbox Series X and Series S, Dreamtex has unveiled a variety of Xbox branded duvet designs and blankets for the home. The collection will include items such as reversible bedding sets and will be available in a variety of colours and sizes to cater to gamers of all ages. The collection will also include innovations, like glow in the dark textiles, as Dreamtex continues to add innovative touches into its manufacturing. For video gamers eagerly awaiting the launch date for new game Halo Infinite, there is also Halo 117 single and double bedding sets with a striking image of protagonist Master Chief adorning the front of the duvet cover. 

Anthony Duckworth, MD of Dreamtex Ltd, comments; “We have a proud history of working with classic video game titles and we are delighted to welcome Xbox and Halo to the Dreamtex family. We believe we have created a really strong homewares range to appeal to gamers. With Halo Infinite destined to be Master Chief’s greatest adventure of the Halo series to date, we are also excited to be part of the consumer products journey with 343 Industries and are looking forward to the game’s release later this year.”

“Gamers… and even Spartans need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer Products.  “We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and Halo bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.”  

The Xbox bedding sets are now available in single (£26), double (£34) at Next: www.next.co.uk while the Halo bedding is available in single (£25) and double (£35) sizes at www.very.co.uk. 

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About Dreamtex

Dreamtex Ltd is an award-winning, privately owned UK company offering a bespoke, innovative approach to licensed merchandise & the brands we represent. The company, established in July 2012, was founded & is owned by Anthony Duckworth, Andrew Downie & Jo Duckworth. Bringing a wealth of knowledge & expertise to the home textile category, our thoughtful approach to product development, unwavering commitment to quality & resolution to create consistently best-in-class licensed merchandise, has resulted in the company’s steady growth & increased market share. We have developed excellent working relationships with major entertainment companies on key brands & our personal approach to retail has ensured the successful implementation of many exclusive ranges & retailer-centric promotions. Corporate social responsibility is of the utmost importance to us, we are a member of independent organisation Sedex & we work closely with Sedex & Oeko-Tex approved factories across the globe, to ensure that international ethical standards are constantly being met. We continue to build on our success in the UK whilst exploring new European opportunities.

About Halo

Exclusively published by Xbox Game Studios and developed by 343 Industries, the Halo franchise is an award-winning collection of properties that has transcended video games and grown into a global entertainment phenomenon. Beginning with the original “Halo: Combat Evolved” (2001), the critically acclaimed and record-shattering series of games propelled the Halo franchise into a multibillion-dollar transmedia juggernaut consisting of multiple novels featured on the New York Times Best Sellers list, several live-action and animated digital series, comic books, action figures, and apparel that has built a fanbase of millions worldwide. 

About Xbox

Xbox is building the future of gaming by putting players first, ensuring that you are at the centre and in control of your gaming experience. Whether you are exploring an expansive library of Xbox Game Pass titles with more than 10 million of your fellow gamers or taking your gaming on the go with Project xCloud, it is clear that the future of gaming is brighter than ever.  

Nowhere is that more evident than with Xbox Series X, the fastest, most powerful console ever built. Not only will Xbox Series X set a new bar for performance, speed, and compatibility, it will empower the world’s greatest developers to create games that launch us into the future of gaming. 

About Tinderbox

Tinderbox, a division of global brand licensing agency, Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox addresses the market need for a brand licensing agency specializing in extending digital properties – from interactive gaming to all categories of apps including games, entertainment, and lifestyle. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, visit www.tboxagency.com.

About Beanstalk 

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.