Baileys Partners with Lir for a Host of Festive Treats, Including New Patterned Tins Filled with Delicious Baileys Chocolates

LONDON, UK (November 2nd 2021) – Baileys, the ultimate indulgent treat, and Lir, master chocolatiers and a leading manufacturer of premium chocolates, have partnered to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk.

Whether you’re looking to indulge or add a bit of edible sparkle to your day, the delicious range of Baileys x Lir chocolates will delight all lovers of the Original Irish Cream liqueur. New for this year are two festive tins filled with fan favourite Baileys Chocolate truffles that are perfect for sharing after Christmas dinner. The tins are available from the Lir Chocolates website, retailing between £5-£15. Cosy winter evenings and Baileys go together like hot chocolate and marshmallows. Deliciously indulgent, the Baileys Chocolate Bombe will hit shelves in early November, just in time to make every chocolate lover’s holiday extra dreamy with the ultimate Baileys hot chocolate. Each pack contains three irresistible Chocolate Bombes filled with Baileys-flavoured velvety milk chocolate and white pillowy marshmallows ready for dunking and enjoying. The Baileys Chocolate Bombes will be available in Morrisons, Asda, Matalan & B&M and online at lirchocolates.com for RRP £5.

Returning this holiday season to delight Baileys fans are the Baileys signature Chocolate Collection Box and the Baileys gift-wrapped box. The Baileys signature Chocolate Collection Box is a delicious surprise to find under the tree on Christmas morning or to gift for a Secret Santa. The box includes a mouth-watering range of Baileys flavoured chocolates, including gooey brownies and creamy caramel hearts. The chocolate collection box is available at Asda for £8. The Baileys gift-wrapped box is choc-full of your favourite chocolate treats and looks great under your Christmas tree with stunning Baileys gift-wrap. With tempting chocolates including milk, dark and white truffles, coffee, caramel, and almond flavours, we can’t promise you won’t want to be elf-ish and keep them all to yourself. The gift-wrapped box is available from the Lir Chocolates website, retailing at £10. “The festive season wouldn’t be the same without the indulgence of some of your favourite chocolates. Baileys and Lir have created the perfect range of delicious adult treats to delight any Baileys lover, whether that is a friend, family member or yourself,” said Louise French, Senior Vice President, Business Development and Operations at Beanstalk. Katie Byrne, Senior Brand Manager at Lir said, “We’re thrilled with the reaction to our Baileys Chocolate Christmas NPD – everyone loves the mix of delicious chocolate in a fun, decorative format. This year more than ever, we’re all in need of some Christmas cheer and we’re delighted to be able to help spread a little joy during the festive season! The Lir Team, in conjunction with Beanstalk and Diageo, have worked tirelessly over the last year to bring these products to market and it’s wonderful to see them on shelf.”

About Lir Lir was created in Dublin in 1987 by Connie Doody and Mary White and began on Connie’s kitchen table with a food mixer and a bowl. Those early days instilled a spirit of creativity and attention to detail that are still integral to Lir Chocolates today. Through the years, that spirit of adventure has made Lir Chocolates a leading provider of premium chocolates to major retailers both at home and abroad. Since those early days, we have devoted ourselves to the magic and the craft of creating hand-finished and hand-decorated chocolates. Lir Chocolates has worked creating the ultimate Baileys Chocolates range since 1997.

About BAILEYS
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. It's the signature delicious balance of Irish Cream and whiskey that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, and Espresso Crème, along with limited time offers such as Strawberries & Cream and Colada. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.