September 22, 2021 - You can now create and enjoy your own Baileys indulgent treats from home! Through global brand extension licensing agency, Beanstalk, Baileys has partnered with HarperCollins, the second largest consumer book publisher in the world, to publish The Baileys Cookbook.

Through its successful licensing programme, the Baileys brand has extended into multiple treat and drink categories, including chocolate, ice cream, cakes and coffee, showcasing Baileys as the favourite adult treat brand, loved all year-round. The Baileys Cookbook includes a collection of over sixty delectable delights from sophisticated cocktails and sensational desserts to delicious hot chocolates and puddings — every recipe is a reminder that Baileys is the ultimate adult indulgent treat to be enjoyed numerous ways at any time. The Baileys Cookbook is now available on Amazon.co.uk and Waitrose stores across the United Kingdom and will be available at grocery, gift shops and online later in the year.

“We know consumers have been enjoying Baileys in lots of different ways over the years, creating the demand for recipes. Teaming up with HarperCollins has allowed us to pull together the most indulgent recipes which showcase the versatility and deliciousness of Baileys, meaning that consumers can enjoy Baileys in various exciting ways all year round,” said Declan Hassett, Senior Licensing Manager – Diageo.

By partnering with global publisher HarperCollins, Baileys treats can be enjoyed at home by consumers around the world. HarperCollins’ global experience and knowledge will elevate Baileys in at-home occasions and shape the future of the adult treat category. With The Baileys Cookbook in the kitchen, every season will be filled with memorable moments, not to mention mouthwatering sweets from doughnuts to cocktails to custards!

About HarperCollins

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With over 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

About BAILEYS

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish

Cream Liqueur Market around the world. It’s the signature delicious balance of Irish Cream and whiskey that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, and Espresso Crème, along with limited time offers such as Strawberries & Cream and Colada. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP INC.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.