London, UK, September 14, 2020 – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts.

Beanstalk is the longstanding brand extension licensing agency for TGI Fridays. As the UK’s leading frozen food retailer, Iceland is the perfect retail partner to bring “That Fridays Feeling” into freezers across the UK, debuting on the 14th of September at all Iceland stores.

The range includes some of TGI Fridays best-selling restaurant items. The delicious frozen appetizers line includes Jalapeño Cheese Bites, Boneless Hot Wings, Cajun Prawns, Mozzarella Sticks, Cajun Spiced Onion Rings, Loaded Bacon and Cheese Skins, Warrior Fries with Bacon, Chili Beef Fries, Fridays Wings and Fridays BBQ Ribs. Signature TGI Fridays desserts will also be available including the fan-favorite New York Cheesecake and Brownie Obsession. The products will range from £2-£5 and will be available in more than 900 stores across the UK, making them accessible to everyone!

The new range complements the existing TGI Fridays licensed programme which consists of meats and cocktail kits. Consumers can now have the complete restaurant experience in their own homes, from a pre-dinner drink to a tasty dessert. The TGI Fridays licensed programme has made it possible for customers to continue enjoying their favorite Fridays meals from the comfort of their own home.

“We are thrilled to further extend the range of delicious and much-loved Friday’s menu items for consumers across the UK to enjoy at home. The new frozen delights from TGI Fridays are a great way to bring the famous American grill into your home and celebrate that Fridays feeling,” said Louise French, Senior Vice President, Business Development & Operations at Beanstalk.

About TGI Fridays

In 1965, TGI Fridays opened its first location in New York City. Since that time, Fridays has grown to more than 850 restaurants in 55 countries, thanks to its reputation for bringing people together to enjoy “That Fridays Feeling” over high-quality, authentic American food and popular drinks backed by genuine service. Visit www.Fridays.com for more information and download our mobile app. Join Fridays Rewards SM and follow us on Facebook, Instagram and Twitter.

 ABOUT ICELAND

Iceland is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service. It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases. Iceland has won multiple awards for the quality of its food and service. Recent honours including being named Best Online Retailer and Best Frozen Food Retailer at the Retail Industry Awards 2018, Community Retailer of the Year at the Retail Week Awards 2018, Online Retailer of the Year at the IGD Awards 2017, and Online Supermarket of the Year at the Grocer Gold Awards 2017. Iceland's online shopping service was also named the UK’s best in the 2016, 2017 and 2018 Which? supermarket surveys. Iceland has ranked as one of the UK’s Best Big Companies to Work For in each of the last 12 years, and was number one in both 2012 and 2014. Iceland was also named best UK supermarket for customer service in the 2018 and 2019 UK Customer Satisfaction Index. Since 1970, Iceland has been proudly demonstrating to shoppers just how the Power of Frozen can deliver an extensive choice of high quality, great-tasting food from fine sources around the world at great value prices, while naturally generating low levels of food waste. Research conducted by Manchester Metropolitan University suggested that switching to frozen food can reduce household food bills by as much as £1500 a year. Always committed to doing the right thing for customers, communities and the environment, Iceland was a pioneer in removing artificial colours, flavours and nonessential preservatives from its own label food in the 1980s, and in banning genetically modified ingredients in the 1990s. In 2018 it committed to becoming the first major retailer, globally, to eliminate plastic packaging from all of its own label products by the end of 2023, and to remove palm oil as an ingredient from its own label range by the end of 2018

 About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

 About the Omnicom Specialty Marketing Group

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.