NEW YORK CITY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.

The U.S. Army’s licensing program aims to build positive brand awareness by offering unique products to millions of consumers who want to exhibit their U.S. Army pride and patriotism. With this new line of U.S. Army branded sunglasses, enthusiasts can show off their U.S. Army pride with stylish, fashion-forward eyewear. SAV Eyewear takes eyewear to new heights with style and accessibility by combining today's fashions with the most advanced optical technology.

“The SAV Eyewear team is very proud to continue a long partnership with the U.S. Army brand, where we have the privilege to distribute to thousands of stores across the country,” remarked Steve Liebers, President and CEO of SAV Eyewear. “This season, we  are introducing four new cutting-edge designs aimed at raising the bar for sunglasses by providing exceptional quality at an affordable price. All of our new curved frame designs will be fitted with decentred lenses to ensure maximum optical clarity while reducing unwanted distortion.”

The line of eyewear will be made of plastic and metal frames with shatter-resistant lenses that offer 100% UVA/UVB protection. New sunglass styles featuring the U.S. Army branding are now available online at https://www.saveyewear.com/ and at select grocery, convenience, drug and mass merchandisers at a price point of $19.99.

About SAV Eyewear

SAV Eyewear has been in the business of providing consumers with non-prescription reading glasses, blue light eyewear and sunglasses for over thirty years. They continue to grow their business within the food and drug sector while focusing on exceeding the expectations of retail partners and customers.

About U.S. Army

Since 2004, the U.S. Army Trademark Licensing Program has strategically expanded its brand into more than 100 product categories including apparel, footwear, jewellery, consumer electronics, gifts, collectibles and sporting goods.  The program currently consists of over 250 licensees and successfully leverages the values of pride, performance and personal development to build positive brand awareness, while creating multiple touchpoints for consumers.  Officially Licensed U.S. Army products are available in more than 50,000 doors across the United States, including major retailers such as Walmart, Target, Kohl’s, and Cracker Barrel, among others.  Ultimately, the key objective of the Army’s licensing program is to promote brand awareness through the development of quality licensed products that introduce a modern approach to the U.S. Army brand. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.

About Beanstalk 

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit www.beanstalk.com . Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology; field marketing and sales support; brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.