NEW YORK CITY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year.  Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.

As a recognized symbol of fun, fashion and nostalgia, the Morton Salt Girl has amassed a large, loyal fanbase since she first appeared on Morton’s round blue canister of table salt more than a century ago. Still today, she continues to inspire music, artwork, apparel and even costumes.

Each Halloween, the brand icon has been brought to life by adults and children alike who create DIY costumes to channel their inner Morton Salt Girl at Halloween and other occasions. Now, consumers have the opportunity to wear the only official Morton Salt Girl costume. The salty ensemble includes two must-have pieces – the Morton Salt Girl’s iconic yellow dress and yellow-handled umbrella.

“For years, consumers have re-created the Morton Salt Girl look using existing items in their closets,” said Chris Hegerfeld, Sr. Manager of Brand Licensing, Morton Salt, Inc. “This new costume from Fun.com provides another option for consumers who want to match the dress and umbrella authentically on Halloween.”

“The Morton Salt Girl is a cultural icon and already has a strong presence in the Halloween scene. We are proud of this lifestyle partnership with Fun.com to bring the first officially licensed Morton costume to life for consumers,” said Lauren Montemaro, Director of Brand Management, Beanstalk.

Pouring over with admiration for the beloved figure, the Morton Salt Girl costume is available for both adults and children. The costumes are now available in the U.S. at Fun.com and HalloweenCostumes.com for $49.99 (adult) and $39.99 (child).

About Morton Salt, Inc.

Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous other industrial uses. Headquartered in Chicago, Morton with its affiliates in the Bahamas and Canada has nearly 3,000 employees committed to safety, quality, service and the communities in which we operate.

About Fun.com and HalloweenCostumes.com

Armed with nothing but a sewing machine and some serious skills, Jenice Fallenstein hand-crafted costumes for her children every Halloween to create a unique array of pop culture characters they loved. Later, the Fallenstein family had the awesome idea to open up a costume rental shop in their garage, allowing the whole town to experience these quality costumes. With just a few dozen styles, the idea was an immediate hit and continued to grow each year. Amidst this local success, Tom Fallenstein had the idea to take the business online, and that proved to be a success to this day! But we are no longer in that small garage. HalloweenCostumes.com has become the largest online-only Halloween company in the world, and through our passion for pop culture, we have developed Fun.com to be the premier website for exciting gifts, apparel, home goods and more! Our incredible team is comprised of 175 year-round employees and thousands of seasonal employees, all operating out of a 200,000 square foot warehouse in Southern Minnesota.

About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.