Leading Brand Extension Agency Unveils New Consulting Division While Growing Programmes for Existing Clients

October 7, 2014, London, U.K., -  2014 has been an exciting year for leading global brand extension agency, Beanstalk, as it announced the launch of a dedicated consulting division, Blueprint – Powered by Beanstalk. The agency has also continued to build its client roster, while growing geographically through strategic alliances with partners in India and Southeast Asia.

Launching in June, Beanstalk’s consulting division, Blueprint - Powered by Beanstalk, specialises in advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Building on Beanstalk’s 20+ years of successful execution experience, Blueprint is credibly and uniquely positioned to provide clients with valuable knowledge and insights, analysing their distinct needs to provide a road map to new markets, audiences and revenue. The division is off to a great start and has undertaken several new projects working with world class brands and private equity firms in Europe and North America.

On the representation side, Beanstalk has added iconic American restaurant chain, TGI Friday’sTM, to its prestigious roster of clients and will be extending the brand into food, beverage and other complementary categories for distribution in mass, grocery, convenience store and club channels. In addition, the agency’s digital division, Tinderbox, has entered a partnership with Microsoft Studios and will work closely with three of the video game giant’s leading Xbox titles, Forza, Killer Instinct, and State of Decay, to pursue global licensing opportunities.

2014 has also seen Beanstalk extend its geographic reach through strategic alliances with two brand licensing specialist agencies in India and Southeast Asia. Mumbai-based Wild East Group works with Beanstalk on developing local properties, while also bringing existing Beanstalk clients to India. CLICK! Licensing is headquartered in the Philippines, with offices in China, Indonesia, Malaysia, Thailand, Korea and Taiwan, and collaborates with Beanstalk on developing local brands, while further extending Beanstalk’s reach in the region.

Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, says, “2014 has been a year of growth and diversity for Beanstalk.  Our new consulting division, Blueprint – Powered by Beanstalk, leverages our years of experience in executing brand strategies, while our expanded reach internationally allows us to touch even more consumers in more parts of the world with our clients’ famous brands . We are equally proud of our continued growth in the food sector and thrilled to be working with some of the world’s most premier gaming titles under our digital division, Tinderbox.”

To find out more, please visit the Beanstalk stand #P100 at Brand Licensing Europe 2014.

Louise French, AVP of Marketing and Business Development at Beanstalk, will be hosting a panel on “Making Your First Move in Licensing” at 2 PM on Wednesday 8th October at Brand Licensing Europe’s Brands and Lifestyle Theatre.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance.  Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Los Angeles, Miami, Cincinnati and Hong Kong, and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Blueprint – Powered by Beanstalk

Blueprint, the consulting division of global brand extension agency, Beanstalk, advises companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyse their distinct needs and provide a road map to open doors to new markets, audiences and revenue. Building on decades of brand wisdom and execution experience, Blueprint will advise clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. To find out more, visit www.beanstalk.com/Blueprint.

About Tinderbox

Tinderbox, a division of global brand licensing agency, Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox has been developed

to address the market need for a brand licensing agency specializing in extending digital properties – from social networks to interactive gaming, and all categories of apps including games, entertainment, and lifestyle. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, please visit www.tboxagency.com.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.