XBOX
The Goal
Establish Xbox, a leader and innovator in gaming, as an evergreen brand at retail and invite consumers to experience Xbox in new and exciting ways outside of the console’s gaming platform.
The results
In Europe, Xbox branded apparel, gifting, home décor and food connects with consumers of all ages and can be found on shelves 365 days a year in mass, gaming and specialty retail. Beanstalk secured high-profile fashion collaborations with Sprayground and King Ice in the U.S., and Footlocker in Europe, generating buzz, delivering product innovation and supporting the core new console marketing drive in 2020.
