TGI Fridays and Iceland Launch New Range of Products for Summer
LONDON, UK (April 26, 2022) TGI Fridays®, the iconic American bar and grill, have expanded their exclusive strategic partnership with the UK's leading frozen food retailer, Iceland, with a range of new products available throughout Iceland and The Food Warehouse stores. Created solely with the BBQ season in mind, the new range includes a variety of mouth-watering main dishes, sides and sweet treats. Beanstalk, TGI Fridays® long-standing brand extension licensing agency, brokered the partnership with Iceland.
The range will include nine new products, inspired by delicious dishes from TGI Fridays® indulgent restaurant menu. The new and exclusive products offer an option for all consumers, including TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie. Starting at £2.00, the BBQ range is sure to impress guests, making it the perfect way to enjoy the summer season with family and friends.
The TGI Fridays® licensing programme has proved hugely popular with UK consumers. Since launching its first range in Iceland stores in 2020, sales have continuously exceeded expectations. The new range will accompany a variety of existing TGI Fridays® mains, sides and desserts, exclusive to Iceland, including BBQ Ribs, Sharing Pizzas and Boneless chicken wings.
“TGI Fridays® and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ inspired products,” commented Louise French, Senior Vice President, Business Development & Operations at Beanstalk. “Through their mouth-watering licenced range, TGI Fridays® continues to offer consumers even more ways to experience the world-famous American bar and grill.”
If you want to get your hands on the exclusive range, they’re available throughout the summer, in-store or online at: https://www.iceland.co.uk and The Food Warehouse.
About TGI Fridays®
TGI Fridays™ offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialise and celebrate the freeing and liberating spirit of ‘Friday’ was the concept’s founding premise, from which the brand promise, “In Here, It’s Always Friday”, was born. TGI Fridays proudly serve guests in over 700 restaurants in more than 50 countries.
Since the first TGI Fridays opened in Britain in Birmingham in 1986, it has grown to become TGI Fridays’ most successful international market with 85 restaurants nationwide, serving 12 million customers a year, and a robust retail licensing programme that extends the ‘Friday Feeling’ beyond the physical restaurants, with high-quality products that they can experience at home any day of the week.
About Iceland
Iceland is recognised as the UK’s leader in frozen food and operates over 1000 stores across the country, together with a multi-award-winning online shopping service and free home delivery service. Iceland prides themselves on offering incredible quality and value to their customers whilst also offering a convenient and friendly place to do the family’s weekly shop with an incredible range of fresh, chilled, frozen food and groceries.
About The Food Warehouse
Founded in 2014, The Food Warehouse now has more than 155 stores across Britain. They are all large format stores, providing the value and convenience of a wholesale store without the hassle of membership. The Food Warehouse is part of the Iceland Foods Group.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.