Maurizio Distefano Licensing to Represent Diageo Brands in Italy Through a Partnership with Beanstalk
Tortona, IT, January 28, 2020 - Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market.
MDL shares Beanstalk’s philosophy that a successful licensing programme requires a strategic approach consistent with a brand’s unique positioning. MDL will be leveraging their specific knowledge of the Italian market to develop licensing partnerships for the Diageo brands.
“We are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for BAILEYS and GUINNESS in the Italian market,” said Maurizio Distefano, President of Maurizio Distefano Licensing. “Strategic brand extensions through licensed products are among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways. In particular, BAILEYS and GUINNESS offer multiple possibilities to create products suitable for the Italian market in categories such as Food & Beverage, Apparel and Gift & Novelties.”
About Maurizio Distefano The Evolution of Licensing
Maurizio Distefano, an internationally accredited professional with over 20 years of experience in the sector, is President of the licensing agency and management consultancy that takes his name. The innovative and exclusive proposal of the agency is based on a holistic approach which allows it to analyse and respond to the particular business development needs of each individual licensee.
Maurizio Distefano, together with his business partner Michela Marchese Patti, selects animated series, movies and brands for successful licensing projects.
The properties launched and distributed by MDL are:
Cartoons: Masha and the Bear, Bing, ZAFARI, Gigantosaurus, Kit’n’Kate, Monchhichi, ALVINNN!!! and the Chipmunks, Angry Birds.
Brands: Asterix, Paddington, Rachael Hale, Hamsta, Camomilla.
Fashion: MDL is Master Agent Worldwide for PREMOLI+DI BELLA, Filippo Laterza and Stefano Cavalleri.
Music: AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.